Designation: Digital Marketing Executive
Experience: 1+ years
Job Type: Permanent
Location: Muvattupuzha, Kerala, India
We are looking for an experienced Digital Marketing Executive with 1+ years of experience to join our Marketing Department. The Digital Marketing Executive works closely with the Business Development team to achieve specific company objectives such as; increasing digital sales, lead generation, brand engagement, and conversions.
In this role, you will also be responsible to analyse, recommend and implement SEO & content strategies across our Website and other social media platforms.
- Knowledge of various SEO tools like Google Analytics, Google Search Console, Google AdWords etc.
- Experience in Online Advertising using platforms like Google AdWords.
- Experience in Content Marketing, SEO & Email Marketing.
- Basic knowledge of using Image and Photo-editing tools like Adobe Photoshop, Lightroom, InDesign etc.
- Manage & Maintain the Company’s Owned Media including Websites, Social Media Accounts, Emails etc.
- Manage the Creation of relevant and engaging Digital Content for publishing onto various Digital Platforms.
- Manage Social Media Advertising Campaigns.
- Analyse Digital Marketing Analytics Reports & Share Insights with the team to develop Optimization Plans.
- Conduct Research on Market Trends, Competitors, Brand’s Audiences, and end-to-end consumer journey to Drive Engagements and Conversions.
- Conduct SEO Audit (On-page, Off-page) to identify issues and offer best-practice solutions.
- Conduct Backlink Auditing and Perform Link Building Campaigns.
- Track and Report on Organic Traffic & Target Keyword Rankings.
- Optimize Website Landing Pages in terms of Content Quality, Keyword Optimization, and UX.
- Perform Competitive Analysis & Close Content Gaps against Competitor Websites.
- Identify Site Issues (E.g., Load Speeds, Duplicate Content, Page Design etc.)
Date Posted: March 25th 2021