Designation: Digital Marketing Executive
Experience: 1+ years
Job Type: Permanent
Joining: Immediate
Location: Muvattupuzha, Kerala, India

Job Description:

We are looking for an experienced Digital Marketing Executive with 1+ years of experience to join our Marketing Department. The Digital Marketing Executive works closely with the Business Development team to achieve specific company objectives such as; increasing digital sales, lead generation, brand engagement, and conversions.

In this role, you will also be responsible to analyse, recommend and implement SEO & content strategies across our Website and other social media platforms.

Skills Required:

  • Knowledge of various SEO tools like Google Analytics, Google Search Console, Google AdWords etc.
  • Experience in Online Advertising using platforms like Google AdWords.
  • Experience in Content Marketing, SEO & Email Marketing.
  • Basic knowledge of using Image and Photo-editing tools like Adobe Photoshop, Lightroom, InDesign etc.
  • Understanding of HTML, CSS, JavaScript & WordPress is required.

Job Responsibilities:

  • Manage & Maintain the Company’s Owned Media including Websites, Social Media Accounts, Emails etc.
  • Manage the Creation of relevant and engaging Digital Content for publishing onto various Digital Platforms.
  • Manage Social Media Advertising Campaigns.
  • Analyse Digital Marketing Analytics Reports & Share Insights with the team to develop Optimization Plans.
  • Conduct Research on Market Trends, Competitors, Brand’s Audiences, and end-to-end consumer journey to Drive Engagements and Conversions.
  • Conduct SEO Audit (On-page, Off-page) to identify issues and offer best-practice solutions.
  • Conduct Backlink Auditing and Perform Link Building Campaigns.
  • Track and Report on Organic Traffic & Target Keyword Rankings.
  • Optimize Website Landing Pages in terms of Content Quality, Keyword Optimization, and UX.
  • Perform Competitive Analysis & Close Content Gaps against Competitor Websites.
  • Identify Site Issues (E.g., Load Speeds, Duplicate Content, Page Design etc.)

Date Posted: March 25th 2021

Job Category: Sales & Marketing
Job Location: Kerala

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